About tredition

tredition is a publishing company based in Hamburg, Germany. We offer self-publishing services for authors, publishers and other companies. We distribute books worldwide in all printed and digital formats through all sales channels (wholesale, online and local retail), professionally marketing our books to readers. We specialize in optimizing all publishing processes in order to maximize income for our authors.

tredition is a family-owned company. We, Sandra Latusseck and Soenke Schulz, founded tredition in 2006. Up until then our careers had had no connection to the book market. The initial spark for tredition came from a newspaper article. This article explained that of all the manuscripts submitted to publishing houses, only 0.5% result in a book contract. At the same time a so called “worst seller list” was published. It listed the books from traditional publishing houses that sold the least in 2006. Those top 10 worst sellers from well-known publishing houses sold from 6 to 76 units that year. Putting both figures together, we realized that the editors of traditional publishing houses sometimes make bad decisions about what to publish and what not to.

The idea for tredition was born: every book has a market, be it 6 or 600,000 copies. At tredition, we created a completely new publishing method that combines elements of self-publishing and traditional publishing houses. As we had no background or experience in either, the combination of both was fresh and open-minded. We have improved and refined our service for authors and our business solutions partners continuously in the past ten years. In 2016, tredition was voted the #1 best self-publishing service company by more than a thousand authors. That is the best motivation for the next ten years.

Among the leading self-publishing service providers, tredition is the only independent company not belonging to any major media group. tredition asserts itself with its desire and capacity for innovation.